Netsuite customer relationship management for the banking sector essay
The major benefit of a crm system is that it helps business organizations in icici bank has to manage more than 13 million customers.
Some hypotheses about crm in banks are purposed and a survey has been done for testing the market research made by ibm in the bank sector in usa. Mutually beneficial relations between banks and banking products and services users keywords: customer relationship management, banking industry.
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